Hyperactivate

Fathom and Criss Angel, world famous magician, approached us with the challenge of promoting Season 6 of his hit show, Mindfreak. Our solution was creating two unique mosaics for Angel fans to tweet their way into. Throughout both mosaics, there was hidden content about the upcoming season, including pictures and videos, which fans had to find by searching through the mosaic for Angel’s logo. His fans came together to complete the mosaics and engaged in conversation about the T.V. show.

To celebrate having 1,000,000 Facebook Fans, M&M wanted to give fans an opportunity to become part of their brand history. The mosaic launched on the Facebook fan page and quickly filled up with users sharing what they loved about M&M’s, including favorites and memories. The campaign engaged their current fan base in a special way and encouraged them to spread a positive brand message.

The Today Show wanted to spread the word about their summer concert series to promote Katy Perry and engage fans in a creative way. We created a mosaic featuring Perry with the Today Show logo. Fans that weren’t able to be at the concert were given the chance to feel more connected by participating in the campaign. Tweets expressed excitement for being a part of a celebrity and also helped to spread the word about the concert series.

When Ellen Degeneres, popular talk show host, was given the opportunity to host the VMA’s in 2010, we were presented with the task to help promote the award show. Ellen reached out to her fan base and encouraged them to be a part of history by joining in her twitter art. Thousands of her fans tweeted words of support and expressed how the Ellen Show had touched them. The campaign successfully promoted not only Ellen’s hosting stint, but also got viewers talking about Season 8 of her show.

For the launch of the newest Law & Order iteration, Law & Order: LA, Beck came to us to design a creative way to get fans talking. We created an interactive mosaic that gave fans a chance to be a part of the show. Photos of fans from the mosaic would later be featured on-air in episodes. The mosaic was also part of a live event, unveiled during the series launch party, giving fans a chance to appear side-by-side with LOLA’s cast and crew. As the mosaic filled, fans were tweeting throughout the premiere and spread the word of the new show.

For the 2010 election, N.B.C wanted to capitalize on social media and engage voters in a new medium. We designed the ‘Decision 2010’ mosaic to reflect voters’ opinions and encourage others to participate in the election. The mosaic, embedded on msnbc’s website, was a unique and game-changing way to engage NBC viewers and get voters involved in the process and reflect their sentiments.

To help celebrate the first TEDWomen conference, we created a mosaic designed to engage attendees and those watching the event live or via webcast. The goal of this mosaic was to create conversations between the attendees, as well as with those who may not have known about the conference. As a result, tweets came in from all around the world, sharing insights about speakers and sessions, as well as getting the word out.

Roku came to Hyperactivate with the goal to not only celebrate their one-millionth sale, but also to convert consumers into fans and followers. We built a mosaic asking their costumers to “tell us why you love Ruko”. Our first mosaic was so successful that Roku commissioned two more. Thousands of fans filled the three mosaics, expressing satisfaction with their product, sharing Roku’s brand messages and word-of-mouth through both Facebook and Twitter.

To help commemorate the 10 anniversary of 9/11 and honor those who lost their lives, the New York Giants commissioned Hyperactivate to create a mosaic. The mosaic allowed fans to share memories and contribute to this special tribute. As a result, thousands of fans, as well as those who heard of the project, came together and shared their words about this tragic event to create a beautiful memorial.

Nike came to Hyperactivate to help celebrate the Chicago Marathon, its participants, as well as those following the race. The mosaic was part of a live event, held at Niketown Chicago, which was filled in live as the marathon happened. With the Hashtag #ownchicago, fans began filling in the mosaic with messages of how they own Chicago and were engaged in a conversation with one another and the brand.

With the 20th anniversary of the famous Nirvana CD ‘Nevermind’, Universal Music Group came to us to create word-of-mouth and celebrate their fans continued support. The mosaic became the basis of a print to be on display at Nirvana exhibitions in Seattle and London, giving fans a chance to go see the mosaic in person and win the actual artwork. Fans filled in the iconic mosaic, praising the CD twenty years later and spreading word of the release throughout their networks.

For their annual Today Show feature, ‘Where in the World is Matt Lauer”, NBC presented us with the challenge of building up for the segment. We created 5 mosaic clues for each location that Matt visited. Fans began filling in the mosaic, participating in the excitement as to where Matt would be next. As a result, our mosaics became the most shared content on the Today’s show website, with fans sharing their guesses and spreading the message throughout Twitter, creating buzz about the segment.

With 2011 World Series approaching, MLB.com was looking for a unique way to engage viewers using social media. We created 3 separate images for them; one for Rangers fan, Cardinals fan, and then a celebratory winners mosaic. MLB used the first two mosaics to create a fan competition, encouraging them to spread the world and fill up the mosaic before their rivals. The results were astounding, with both mosaics completed in record time. The final mosaic, celebrating the Cardinals win, also engaged fans throughout the country.

Verizon came to Hyperactivate to help celebrate Hispanic Heritage Month in a very special way. Using the mural in conjunction with a charity campaign, Verizon fans tweeted words supporting the Latino community and sharing their accomplishments with the cyber world. The history-making mosaic represented the strength and diversity of the Latino community, and engaged its consumers in a valuable and thought provoking way.

With the world anxiously awaiting sneak peaks into the Warner Brothers latest Batman movie, they turned to us to create an unforgettable piece of art. We helped them reveal the first image of Bane, the villain, in a truly fan driven interactive experience. Through a series of clues, fans were led to the mosaic landing page where they had to tweet and Facebook post to reveal the Bane image. The mosaic started filling up immediately after word made its way around the web of how to do so and the campaign proved itself to be one our most successful yet.

We worked with Coca-Cola and Dasani to come up with a creative solution to market Dasani’s new Plant Bottle. We designed a personal mosaic application that allowed users to “recycle” their Facebook pictures into a personalized cover photo. The application created these cover photos through users own pictures, the end result being highly engaging and fun to create over and over again. Dasani also donated $1 for each contributor to their campaign. The application also highlights our platform’s ability to match pictures to the colors in the canvas image, giving you the best mosaic possible.

Dog Digital came to us with the challenge of engaging fans worldwide in the UEFA Euro 2012 games. Featuring 16 global teams, we helped UEFA create a highly interactive mosaic experience. Fans were asked their opinions on matches as well as who they thought would take the cup and were also given the opportunity to win prizes throughout the tournament. By placing hidden prize tiles within the mosaic, UEFA was able to have a high engagement time and multiple revisits from fans.

To celebrate the relaunch of the classic Coca-Cola drink Mello Yello, we designed a mosaic application for their Facebook Fan Page. To get users interacting with the brand, Mello Yello asked fans what Mello Yello’s roadtrip playlist should be. Fans got to give their input, while the Mello Yello marketing message was spread around social networks.

When it came time for hip-hop star and Sony artist J. Cole to release his new album, Hashtagart was called. We helped J. Cole promote his latest single “Daddy’s Little Girl”, which could be played and bought directly from iTunes on the landing site, as well as the album release date. He also engaged his following by asking them their favorite J. Cole songs. His fans were so excited to see the cover art, that mosaic filled up in record time!

For the 2012 NHL Stanley Cup, the league approached us to help them engage their fans on both Facebook and Twitter, over 3 million users in total. Fans were asked to participate using the hashtag #BecauseitstheCup. The Stanley Cup-shaped mosaic helped bring together fans from all over the world and celebrate the cup.

To celebrate the Windows Phone, Microsoft came to us to create a fun and engaging campaign. Along with the mosaic, they also held a contest to win the new Windows 7 phone. As a result, they had thousands of users tweeting and spreading the message of the launch.

With anticipation building for the new Smurfs movie, McDonald’s capitalized on the opportunity to create a fan mosaic. They asked fans and followers what their favorite McDonald’s memory was for a spot in the surprise Smurfs mosaic. The brand also had hidden tiles throughout the mosaic filled with Smurfs trivia that engaged their fans further.

We loved working with M&M’s on their 1 Million Fan Celebration and jumped at the chance again when Webber Shandick reached out to us to help reveal the latest character, Ms Brown. Our Hashtagart mosaic was the first time Ms Brown was seen, coinciding with her ad during the Super Bowl. M&M asked for their fans and followers to guess what she’d look like and in return, the mosaic filled up with positive brand messaging and enthusiasm for the new character.

The Seahawks came to us to celebrate their awesome fanbase, lovingly called the 12th man. They wanted to highlight how great their fans were and also engage them before the season opener. 2 weeks before the game, the mosaic went live, giving fans a sneak peak of what would be revealed come game day. Our team went out to Seattle for the game, set up a live video display and got thousands of fan submissions from the game.

One of our very first campaigns, We the Kings and Demi Lovato came to us to help promote their duets. We were so excited to see this campaign go live, even more thrilled when it was a huge success! With both Demi’s and WTK’s huge fan bases, it was easy for the marketing message to be spread and for their mosaics to fill up quickly.

As part of the AMEX Unstaged Concert series, Digitas came to us to help promote and engage viewers for Jack White’s show. We built a custom widget into the official YouTube page, as well as 5 separate mosaics for the landing site. The 5 individual mosaics were unlocked as viewers added themselves to the widget on the YouTube page. All images were never before seen photos taken by Gary Oldman. The mosaics were updated and unlocked in realtime, and were also reset for the second broadcasting of the concert so all fans had a chance to participate.